“THE SHOT” Cinema (:90)

AT&T CINEMA

With the acquisition of both Time Warner and DIRECTV, AT&T has evolved way beyond a telecom to become a major player in the entertainment industry. But people typically perceive the brand as a phone company. To overcome that, we entered into a partnership with National Cinemark Media to put a campaign of genre-swapping “mini-movies” in front of nearly every theater audience in the country.

Each film advertises the breadth of content you’ll get with AT&T through a series of jarring, unexpected and sometimes shocking genre twists.

It’s a campaign best enjoyed on a really huge screen with incredible sound (even though you’re probably watching on a phone. You’re watching on a phone, aren’t you?)

“SURPRISE” Cinema (:90)

“BUS” Cinema (:90)

CLIENT
AT&T

PRODUCTION
”Surprise” & “Bus”
Director  Daniel Wolfe
Company  Somesuch
”The Shot”
Director  Steve Rogers
Company  Biscuit

RECOGNITION
Silver, TVC Campaign, Epica Awards
Shortlist, Cinema Campaign, One Show
Shortlist, Cinematography - Campaign, One Show
Shortlist, Craft - Original Music, One Show
Shortlist, Craft - VFX (Bus), One Show
Shortlist, Craft - Direction (The Shot), One Show
Shortlist, Craft - Direction (Surprise), One Show
Shortlist, Craft - VFX (The Shot), One Show
Finalist, VFX, One Show One Screen Awards
Top Spot of the Week, Shoot Online, Nov 2018

PRESS
Article
AdAge, Jul 18 2018
Article LBBO Online, Jul 19 2018
Article Muse by Clio, Jul 24 2018
Article
Muse by Clio, Nov 21 2018
Article Shoot Online, Nov 29 2018