FORREST - TV (:30)

THE FACE OF DISTRACTED DRIVING

Since the launch of AT&T’s “It Can Wait” campaign, we’ve explored the issue of distracted driving from nearly every perspective — from victims’ families to first responders to survivors to even those responsible for causing fatal accidents.

Our challenge was to find a new and unexpected way to force people to change their behavior. So in 2018, we did what what seemed impossible — let the deceased victims of distracted driving accidents speak directly about everything they lost.

With the help of director Errol Morris and the extraordinary visual effects artists at The Mill, we worked with the families of two victims—Caleb Sorohan and Forrest Cepeda—to recreate what they would look like many years after their lives were cut short.

Additionally, we created two longer docs where the Sorohan and Cepeda families talk about the loved ones they lost. Through sharing their profound grief and trauma, our hope was that this work would finally convince people to put down their phones when behind the wheel.

CALEB - TV (:30)

FORREST’S STORY - DOCUMENTARY SHORT (7:47)

CALEB’s STORY - DOCUMENTARY SHORT (5:31)

CASE STUDY

CLIENT
AT&T, It Can Wait

PRODUCTION
Director  Errol Morris
Company  Biscuit

RECOGNITION
Gold, VFX, Kinsale Sharks
Silver, Film Campaign, Clios
Shortlist, Film Campaign, Clios (Docs)
Silver, Public Service, Epica
Silver, Direction - Campaign, LIA
Bronze, Public Service - Digital, LIA
Shortlist, Craft - VFX, One Show
Shortlist, Craft - Innovation, One Show
Shortlist, Film - Innovation, One Show
Shortlist, Creative Data Storytelling, One Show
Shortlist, Creative Data Social, One Show
Shortlist, Film - Long Form, One Show
Shortlist, Branded Entertainment, One Show
Shortlist, Branded Content - Health, One Show
Shortlist, Social & Influencer, Cannes
Shortlist, Entertainment, Cannes
Shortlist, Film Craft, Cannes
Shortlist, Film Craft, Cannes
Shortlist, Film Craft, Cannes
Shortlist, Film Craft, Cannes
Shoot Top Spot of the Week, Apr 30 2018
Creativity Top 5
AdAge Pick of the Day

PRESS
Article
Mediapost, Apr 28, 2018
Article AdAge, Apr 27, 2018
Article Adweek, Apr 27, 2018
Article Shoot, Apr 30, 2018
Article Forbes, Apr 30, 2018
Article The Drum, Apr 2018
Article Kottke.org, Apr 26, 2018
Article Morgan Cty Citizen, May 18, 2018