THE FACE OF DISTRACTED DRIVING
Since the launch of AT&T’s “It Can Wait” campaign, we’ve explored the issue of distracted driving from nearly every perspective — from victims’ families to first responders to survivors to even those responsible for causing fatal accidents.
Our challenge was to find a new and unexpected way to force people to change their behavior. So in 2018, we did what what seemed impossible — let the deceased victims of distracted driving accidents speak directly about everything they lost.
With the help of director Errol Morris and the extraordinary visual effects artists at The Mill, we worked with the families of two victims—Caleb Sorohan and Forrest Cepeda—to recreate what they would look like many years after their lives were cut short.
Additionally, we created two longer docs where the Sorohan and Cepeda families talk about the loved ones they lost. Through sharing their profound grief and trauma, our hope was that this work would finally convince people to put down their phones when behind the wheel.