Long story short—the most powerful financial minds in the universe screwed up and came very close to sending us back to the stone age. Their companies needed bailing out, so they went to Congress in private jets to ask for the money.
Even our friends at JetBlue—a massive, successful American aviation corporation—were all like, "oh, come the f--- on." So with their blessing, we went on the offensive, churning out ads, often overnight, targeting the private jet elite. Our pitch was simple—flying JetBlue was as close to private as they were going to get from now on.
NEWSPAPER ADS - RAN IN NY TIMES, WSJ, NY POST
We recruited the voice of PBS's Frontline to deliver these stark warnings to CEOs.
THE CEO'S GUIDE TO JETTING
Finally, we got Bob Odenkirk to help us create some instructional videos for the web. Within 24 hours of release, they were covered by news outlets across the country. (Guess people were looking for any reason to laugh at the economic apocalypse.)