I Haz a catnip in my head (1:14)

Litter Genie

Litter box briefs are not why I devoted so much of my adult life to the advertising business. So thank god for a young JWT team who was probably high and/or drunk when they came up with this—a series of music videos about cats, the rock stars of the Internet.

I'm proud to say my contribution to this campaign was to demand that the cats drop catnip and hallucinate.

I haz a pie row tek nik (1:01)

Case study (2:01)


Litter Genie

Director  Keith Schofield
Company  Caviar


Merit, Non-broadcast Online, One Show
Silver, Viral Video, Art Director's Club
Communication Arts

NY Times, Feb 11, 2013
Article  Mashable, Oct 5, 2012
Article  Creativity, Oct 2, 2012
Article  Fast Co.Create  Oct 2, 2012