Case study

The show that gave makeovers a makeover.

The last thing the world needs is yet another makeover show. So in 2010, we created a reality show for Macy's that would actually transform people's lives instead of just their hair and makeup. After a successful launch as a web series in 2010, the show was picked up for a second season by TLC.

RELEASE
May 24, 2011 - Web
April 17, 2012 - TLC

CLIENT
Macy's

PRODUCTION
Series 1: 
Mark Burnett / VIMBY
Series 2: Embassy Row

RECOGNITION
Merit, Unscripted Reality Series, One Show Entertainment