LAUNCH (:60)

The Network of You

A massive invisible wireless network sounds like the least personal thing there is. But as our phones become the dashboards for our lives, the way we use the network—our digital fingerprints—are increasingly becoming as personal and intimate as a diary. 

That's the inspiration behind this campaign for AT&T—make people think about their wireless network not as a utility, but instead as something unique and personal and not to be trusted to just anyone.


"Your Network"  
Frederich Planchon / Anonymous
"Formal Wear" / "Me Concerto"  
Antoine Bardou Jaquet / Partizan
Andreas Nilsson / Biscuit
"TOMS Network"
Bennett Miller / Smuggler

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Article  Creativity, Jan 11 2016
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