“OK SURGEON” TV (:30)

JUST OK IS NOT OK

People who settle for cheaper wireless networks often describe their service as “okay.” But there are times in life when settling for okay is a risky proposition. That was the simple insight behind this campaign advertising AT&T being named best network in the largest-ever test of the major carriers. As Jeff Beers of Fast Company described it, “(This campaign) is the perfect example of delivering classic, funny TV commercials that won’t make people hate your brand…”

“OK TATTOO” TV (:30)

“OK SUSHI” TV (:30)

“OK MECHANIC” TV (:30)

“OK BABYSITTER” TV (:30)

CLIENT
AT&T

PRODUCTION
Director  Martin Granger
Company  Moxie

RECOGNITION
Top 5 Ads of the Week, Fast Company
#1 on Creativity Top 5

PRESS
Article
Fast Company, Jan 4 2019
Article Creativity, Jan 3 2019
Article ShootOnline, Jan 3 2019
Article The Drum, Jan 2019
Article Campaign US, Jan 3 2019
Article Instinct, Jan 16 2019
Video AdAge, Jan 7 2019