The Macy's Sitcom
We always suspected Macy's had all the ingredients for a great TV show. Famous name. Great setting. Highly-competitive celebrities working in tight quarters.
So when it came time to refresh the Macy's brand campaign, it made perfect sense (to us, at least) to relaunch it as a TV show. Specifically, a workplace comedy in the vein of 30 Rock, Community, and The Office.
The campaign features all the elements of a real sitcom—the episodes are just way shorter.