TAYLOR SWIFT NOW

Taylor Swift partnered with DIRECTV to launch Taylor Swift Now—an exclusive streaming channel for her legions of rabid fans. Our team was tapped to give that channel an identity, a look, and ultimately create online content to make the Swifties go crazy.

In the two years we worked on the project, we ended up making one of the top 20 most-shared GIFs of 2017, gave Taylor’s cats the ability to speak, and even turned one of them into a flying Caticorn (which my daughters thought was absolutely the best thing I’ve ever been or ever will be associated with.)

“DRESSING ROOM” TV (:60)

“CATICORN” TV (:30)

CLIENT
DIRECTV

PRODUCTION
”Taylor Swift, Now”

Director  Tom Kuntz
Company  MJZ

”Dressing Room”
Director  Bryan Buckley
Company  Hungry Man

”Caticorn”
Director  Noam Murro
Company  Biscuit

RECOGNITION
TBD

PRESS
TBD