The Flyer's Collection

Nobody likes flying during the holidays. Especially when you're not on JetBlue. That's why we created The Flyer's Collection, a high-end line of products to make travel with the other guys a little less traumatizing.

We launched the campaign on Facebook, distributed catalogs in newspapers and in airport-bound car services. We even opened a Flyer's Collection pop-up shop in the Manhattan's Meatpacking District.

As an advertising campaign, it was wildly successful— getting JetBlue tons of love from the press. As an actual business, the Collection failed miserably. Maybe because we only made one of everything.

CLIENT
Jetblue

PRODUCTION
AD/CD - Jim Wood
Head of Art - Aaron Padin
Company  JW2

RECOGNITION
Shortlist, Media Lions, Cannes
Merit, Collateral, One Show
Creativity Pick of the Day
360 Campaign, WPPed Cream Awards

PRESS
Video  CNN, April 7, 2010
Article  Laughing Squid, Dec 17, 2009
Article  Adweek, Dec 9, 2009
Book  Marketing Strategy: The Thinking InvolvedMark E. Hill, Aug 27, 2012
Post  The Brand Bite, Dec 15, 2009
Post  Perceptive Traveler, Dec 14, 2009
Post  Signature9, Dec 2009