The Flyer's Collection
Nobody likes flying during the holidays. Especially when you're not on JetBlue. That's why we created The Flyer's Collection, a high-end line of products to make travel with the other guys a little less traumatizing.
We launched the campaign on Facebook, distributed catalogs in newspapers and in airport-bound car services. We even opened a Flyer's Collection pop-up shop in the Manhattan's Meatpacking District.
As an advertising campaign, it was wildly successful— getting JetBlue tons of love from the press. As an actual business, the Collection failed miserably. Maybe because we only made one of everything.