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Matt MacDonald

Street Address
ROWAYTON, CT
(917) 776-6076
Writer, Creative Director

CREATIVE DIRECTOR | WRITER

Matt MacDonald

  • About
  • Work
    • AT&T Cinema
    • OK is not OK
    • Everywhere
    • Taylor Swift Now
    • The Face of Distracted Driving
    • Close to Home
    • The Unseen
    • The Network Guys
    • Ticket Twosdays
    • CABLE B. WARE
    • MSSNG
    • The World of Autism
    • Yes, Virginia
    • Yes, Virginia: The Musical
    • No Small Parts
    • Network of You
    • U-Verse
    • Nightlife Exchange
    • The Magic of Macy's
    • Welcome Bigwigs
    • JetBlue's Flyer's Collection
    • Smirnoff Bloodline
    • Litter Genie
    • A Walk in Their Shoes VR
    • Crazy Nights
    • The Advertising Funeral
    • My Best Worst Idea
    • Adweek, 1878 Edition
    • DeBeers
    • The Future of Ford
    • Congrats, Jordan
    • Present
    • Band-Aid
  • Press
150 Years

The Magic of Macy's Gallery

The Magic of Macy's Gallery

150 Years

The history of Macy's—as told through the brand's appearances in 150 years of American Pop Culture.

Backstage

This is why it takes so long for salespeople to get your size.

Screamers

Matt Lauer imitated this Black Friday spot when Justin appeared on the Today Show. It was awkward for everyone.

Opening Credits

The Fall Season premieres. Starring Taylor Swift, Justin Bieber, Sean Combs, Tommy Hilfiger, Marcus Samuelsson, and Florence Henderson (bless her.)

Another Miracle on 34th Street

Diddy Dash

Wink, Nod, Smile

Fashion Intervention: Martha & The Frat House

We worked with director Paul Feig to make the most awkward makeover series in history. There's a great episode I can't show you that involves a morbidly obese family reunion. The designer starring in that one made us burn the footage.

Fashion Intervention: The Donald and The Bake Sale

"Believe" Case Study

We launched "Believe" for Macy's in 2008, asking people to write letters to Santa and mail them at special mailboxes in store. For every letter, Macy's donated $1 to the Make-a-Wish Foundation. Eight years later, "Believe" is still going strong — at last count, raising more than $13 million to make wishes come true for kids in need across the country.