Ticket Twosdays

AT&T subscribers can bring a friend to the movies for free on Tuesdays. So we came up with a massive, groundbreaking, 360-degree platform activation engagement programmatic strategy to reach our movie-loving consumer at every possible touchpoint. 

Ha. Just kidding. Actually, we made a few spots and then ran the hell out of them. And it worked. 

AT&T Entertainment Group

Director  Matt Aselton
Company  Arts & Sciences

D&AD, Wood Pencil - Film Campaign
Epica Awards, Bronze
Kinsale Sharks, Bronze - Writing
Kinsale Sharks, Bronze - Craft
Kinsale Sharks, Silver - Campaign
London Intl Awards, Bronze - Campaign
London Intl Awards, Bronze - Copywriting (Married Friend)
London Intl Awards, Silver - Humor (Boyfriend)
NY Festivals, Bronze - Campaign
One Show, Merit - Online Film Campaign
One Show, Merit - TV Campaign
Golden Award of Montreaux, Gold - Campaign
Communications Arts, Shortlist - TV Commercial
Cannes, Shortlist - Film (Impulsive Friend)
Cannes, Shortlist - Film (Boyfriend)
Cannes, Shortlist - Film (Sentimental Friend)

Article  Adweek, July 15, 2016
Article  Shoot, Jul 1, 2016
Article  Agency Spy, Jul 1, 2016