We gave schools far more than just the rights to the show. The toolkit offered teachers, parents and students everything they needed to make their production a reality.
Macy's even offered $100,000 in production grants to qualified schools.
The online version of the script was educational and rich, with embedded videos of the show, character bios, and more.
We interviewed theater experts and celebrities to create inspiring videos for the participating schools.
More than 1,000 schools signed up to participate in just the first year.