TRAILER (1:06)

Yes, Virginia

In 1897, a little girl wrote to the New York Sun asking if Santa was real. That letter, and its legendary response, are the inspiration behind this 2009 animated Christmas special produced by JWT and Macy's for CBS. 

Starring Neil Patrick Harris, Jennifer Love Hewitt and Alfred Molina, the show has run annually in prime time every December since its premiere, typically beating out every other network in its time slot. 

Created in the spirit of the great holiday specials of the 50s and 60s, "Yes, Virginia" earned strong reviews from critics at USA Today, The New York Times, Entertainment Weekly, among others. The song "Yes, Virginia (There's a Santa Claus)" written by Macy's own Bill Schermerhorn and Wesley Whatley for the DVD won an Emmy in 2011 for Best Original Song.

What started as one-time special has now become its own entertainment brand. The show spawned a DVD release, a children's book, a parade balloon, an iPhone and iPad app, and is annually one of the top holiday downloads on iTunes

Case study (3:03)

characters

"One of the best Christmas specials of the last decade"
ROBERT BIANCO, USA TODAY
"It's hard to resist the holiday jollity of this animated tale... It's enough to make a temporary believer out of a lifelong Santa agnostic."  
ENTERTAINMENT WEEKLY
"Like Santa himself, Virginia should be a welcome Christmas visitor for years to come."
USA TODAY
Best TV Show of the Week
PARENT TELEVISION RESOURCE
 
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RELEASE
December 11, 2009, CBS

CLIENT
Macy's

PRODUCTION
Director  Pete Circuitt
Company   Ebeling Group, Starz Animation
Music  Nicolas Hooper

RECOGNITION
Silver, Film Lions, Cannes
Silver, Film Craft, Cannes
Bronze, Integrated, Cannes
In-Book, Integrated, D&AD
Most Contagious 2009
Silver, Branded Content, One Show
Gold, Specials, One Show Entertainment
Best Integrated Campaign, AICP Next
Best Scripted TV, Adweek Buzz Awards
Official Selection, Annecy Film Festival
Official Selection, Anima Mundi

PRESS
Article  USA Today, Dec 14 2012
Article  NY Times, Nov 10, 2010
Article  Shots, Nov 16, 2009